Earthly Derm

With a pure Google Ads focus, we engineered a boutique scaling strategy for Earthly Derm with a monthly budget of $14,000.

By moving away from broad match terms and implementing a tight, intent-focused exact match keyword hierarchy, we eliminated budget wastage entirely. This streamlined approach maximized their digital presence among high-intent beauty buyers, yielding a remarkable 287% ROAS uplift and a 24% reduction in CPA.