Penetrex

+174%

ROAS Uplift

-22%

CPA Reduction

$50,000

Monthly Media Budget

90

Days to Results

Navigated the highly regulated wellness sector for Penetrex by executing a search-first intent strategy exclusively on Google Ads. We restructured their campaigns around localized pain relief search volume and optimized landing page relevancy scores.

This focus on high-intent searchers and negative keyword sculpting protected margins, driving a strong 174% ROAS uplift and a 22% drop in CPA.

“Compliance in the wellness space is brutal, but their search-first strategy on Google Ads navigated it perfectly. They protected our margins and delivered a solid, highly profitable improvement to our bottom line.”

Lauren P.

Brand Manager