Tapped directly into the passionate pet-owner market for Bonza Dog using an optimized Google Ads strategy.
By creating dedicated campaigns mapping to premium, plant-based canine nutrition search terms and capitalizing on high-performing Google Shopping imagery, we elevated the brand's visibility. The campaign generated a strong 247% ROAS uplift and reduced customer acquisition costs by 28%.
“They captured high-intent pet owners perfectly by matching Google Shopping visuals with premium canine nutrition terms. Our customer acquisition costs dropped and baseline visibility skyrocketed.”