Beard Struggle

Spearheaded a full-funnel acquisition strategy on Google Ads and Meta to scale this men's grooming giant by leveraging high-impact video creative featuring community social proof alongside aggressive Lookalike audience targeting.

We unlocked a substantial 247% uplift in Return on Ad Spend (ROAS). Concurrently, precision bidding controls on search terms and refined ad placement optimization delivered a 24% reduction in Cost Per Acquisition (CPA), establishing a highly sustainable model for global growth.