Crafted a comprehensive, full-funnel digital strategy for EU Natural, balancing a $120,000 monthly media budget across Meta and Google Ads.
We utilized Meta to educate cold audiences on the scientific purity of the supplement line, while Google Search and Shopping captured the generated demand. This holistic ecosystem approach drove a strong 280% ROAS uplift and successfully minimized blended CPA by 27%.
“They built a perfect cross-channel funnel for us—using Meta to educate new audiences on our ingredients, and Google Search to capture the sales. Our blended CPA dropped almost immediately.”